How to develop company core values

Why you need core values

Core values are the expectations you have for your company and your employees. They’re the foundation for the decisions you make and how you expect employees to behave and perform. Without them, it can be difficult to establish and communicate your culture.

Establishing and disseminating your core values also lets your customers know what you stand for—helping you build brand loyalty.

Using this deck

This deck is a template for your organization to use and build upon. Review the core values provided in this template. Add, modify, or delete values to fit your unique needs. Delete the instructional pages before distributing to members of your organization.

Once shared, reference this deck frequently—at meetings, in the hiring process, and during evaluations—as your core values are key to building and maintaining a strong company culture.